✦ Mother & Daughter Founded ✦

About Deluxe Women

Performance Nutrition Designed by Women. Owned by Women.

A mother and daughter on a mission to bring fresh perspective, representation, and uncompromising formulation to women’s performance wellness.

Challenging the Status Quo

Deluxe Women was born from a shared ambition between Nikki and her daughter, Bliss: to create a brand that brings a fresh perspective to the world of performance nutrition and women's wellness.

For too long, the sports nutrition and supplement industry has been perceived as a man's world. We believe it's time for that to change.

As a mother-and-daughter team, we saw an opportunity to step into this space, challenge expectations, and build something of our own — a brand that reflects the ambition, strength, and individuality of women today.

Nikki & Bliss — Founders of Deluxe Women
Nikki & Bliss ✦ Mother & Daughter Founders

"Because looking after yourself isn't a luxury. It's an investment in yourself."

Deluxe Women Philosophy

A Different Perspective on Nutrition

Women deserve more than being an afterthought in an industry built for men.

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Developed for Her

Whether building strength, supporting an active lifestyle, or prioritising everyday vitality, women deserve supplements thoughtfully formulated for their biology and real lives.

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Built with Purpose

We bring two generations together with one clear vision: entering an established market not simply to follow trends, but to give women a proud, confident voice in its future.

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Our Honest Promise

Quality, transparency, and simplicity. No unnecessary complications, no one-size-fits-all hype—just clean, empowering nutrition that supports your wellbeing.

Join Us on Our Journey

We’re proud to be a women-owned business founded by a mother and daughter who dared to do things differently. Every step forward is an opportunity to challenge expectations, inspire other women, and build something that lasts.

Nikki & Bliss
Founders of Deluxe Women